"Building BNI^® Chapters without a retention strategy is like filling a bucket with holes in it. We all know the value of a BNI membership and the impact it has on entrepreneurship and community development.

"Retaining quality members aids in our mission of helping BNI Members increase their business through a structured, positive, and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals. This 13-week campaign is focused on providing information and resources to maximize Member experience and increase retention rates.